Course Details

• Expert talk on Understanding the Magic of YouTube: The Impact Creators and Creation Unleash on Society, Culture, and Trends.

Expert talk on Understanding the Magic of YouTube: The Impact Creators and Creation Unleash on Society, Culture, and Trends.

16 Jan 2026

Shri Ajay Vidyasagar, Managing Director, YouTube – Asia Pacific Emerging Markets and South East Asia, delivered an Expert Talk titled “Understanding the Magic of YouTube: The Impact Creators and Creation Unleash on Society, Culture, and Trends.” During his visit, he also interacted with students, staff, and faculty members of NITC. The expert talk was organized jointly by the Centre for Information Technology Research and Automation (CITRA), the Centre for Public Relations, Information and Media Excellence (CPRIME), and the CSEA. The session provided valuable insights into the dynamics of the digital content ecosystem and highlighted the transformative role of creators and platforms like YouTube in shaping society, culture, and contemporary trends.